American Printing enters the world of cross media marketing by purchasing XMPie

BIRMINGHAM, AL – American Printing Co. entered the world of cross media marketing solutions by purchasing XMPie. A web-to-print software, XMPie powers e-commerce-enabled storefronts and marketing analytics for the tracking, analysis and refinement of live campaigns. Used to drive variable data printing, it is a major enabling technology that automates the production of personalized and relevant one-to-one communications that motivate recipients to respond.